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A local food systems consultancy. Brand and website born together: logo, palette, guidelines and site as one project.
Urzela Ink is a strategy consultancy for local food systems. It arrived with no brand and no website, and left with both, designed as one thing: identity, logo, brand guidelines and a website built on Next.js and Sanity CMS.
Visit urzelainkconsulting.ptBrand + website
identity and website designed as one project
Brand guidelines
logo, palette and brand manual delivered
Next.js + Sanity
a CMS ready to manage without a developer
An identity and a website born together
Most projects start with a brand that already exists. This one started earlier: Urzela Ink needed an identity and a website, and building them together was the advantage. The engraving-style logo, the palette and the typography were born first as brand guidelines, and the site was built from them, with nothing lost in translation.
The result is one coherent whole: the brand on paper and the brand on screen are the same thing. Underneath, the usual technical base: Next.js, Sanity CMS, and a fast site, live since May 2026.
A new consultancy got its brand and its digital home at the same time.
Starting from zero, brand included?
Tell me about your project. I'll tell you what I can do, what it costs, and how long it takes.